Henshaw Companies (HCo) is a multi-faceted management firm in St. Simons Island, GA. With a growing portfolio of developed and acquired businesses, they required a digital home to promote, retain, and attract high quality partnerships within the scope of their firm. In order to attract the human capital and businesses HCo wanted to manage, they knew a modern online presence was key. It also needed to stay true to their core values of reliability, enjoyment, and promoting a positive quality of life.
HCo needed to identify its target audiences within each of it's businesses represented and build the managed brands into the online design. Due to the firm’s consistent growth, the business owners required an evolving workflow system where the leadership team could promote, accept, and manage team members across a growing number of businesses. The website required cohesive readability and functionality that would be seamless as it spanned across all of their varying brands and business sectors.
In order to promote HCo’s acquisition interest, communicate its core values, and attract valuable team members, Idea Lab created a modern website with a unique user experience. By building HCo’s website from the ground up, Idea Lab was able to customize the graphic design, workflow, and form fields to manage applications strategically. While creating a custom site, adding mobile optimization, and an SEO platform, a well rounded digital experience was created for all businesses under the Henshaw Companies umbrella.