Buildings are tools. They are built in specific ways and serve specific purposes, sometimes the goals change and you have to modify the building or structure and your goal is always to future proof so you have the flexibility to grow as needed.
Websites are the same way, different types do different things and serve different purposes. Some are easy to change, others are more complex, some are cheap and break easily and others are made really well and can grow with you as you grow.
How do you make money? How do you need to change how you make money? What value do you add to people's lives and how do they access and understand that value when they're on the move, on the road, stuck at home or unable to visit you like they did before?
When people find you online, how are you going to exchange value? Do you want them to:
A website it a tool, nothing more and nothing less. On its own, it does nothing, you have to use it properly for it to provide you the value you want out of it. Just like there are thousands of power tools tools for any number of projects, you have different websites for different types of businesses and online goals.
Goal: Tell people who you are, what you do and where you provide services
Main Action People Take: Contact you (by phone, email, form, etc) or visit your location
Good for Businesses..
Services in this space:
Selling Site: E-Commerce
These range from brick and mortar stores that also make inventory available online for purchase, to outfits that sell 100% digitally, to wholesale distributors who sell B2B.
Who is it good for: Anyone wanting to sell (digital or physical) products online.
What is it good for:
Services in This space:
What are they: Platforms with hidden content for the purpose of selling digital products, services or exclusive content that are not accessible to the general public.
Services In this Space:
These are "single page" websites that typically promote a specific event, campaign, or are designed to target a specific target audience
Other Types of Sites:
Looking for an e-commerce website designer? Check out our e-commerce website write up.